Fancy selling a property for 15 pence I have

Promoting a property website can be your path to long term gains if undertaken correctly however it's easy to join the ‘big term' fools that are right now throwing their money down the drain. I am going to tell you how they waste money and how you can save money marketing your property website. Achieving a sale for less than 15 pence or 25 cents is really possible I should know I have done it.

The fact is that the best way to sell your real estate is for your property website to be found by active buyers in organic search results. The return on investment will pay dividends and of course it's a very desirable place to be. Competition is fierce from huge companies with massive budgets to one-man bands that have an expertise in search engine optimisation; everyone wants to be top dog. You don't need to be part of the big fight; you can achieve worthwhile sales from a bit of research and some simple SEO tips.

For those without the time and sometimes money that is needed for long term SEO let me introduce search engine advertising. This is an instant fix to a problem that you may have i.e. how to get visitors to view your listings. One of the biggest companies for search engine marketing is Google, with their Adwords product you can get to the top of the search engines right now if you want, but be aware, without the right knowledge you could be throwing your money down the drain on keywords that will never convert to sales.

A real estate website that puts itself at the top of the search for search terms such as ‘Property in Spain' will pay thousands each week in clicks if left unattended. The truth is that people who arrive at your site having searched for a term like this are highly unlikely to buy a property. This is a broad term and in a huge percentage of cases will be used by surfers not buyers. Avoid wasting your hard earned money on these broad terms, and instead invest in more long-term phrases.

The determined buyer seeking a villa in a certain part of Spain with three bedrooms and by the beach will know that searching for ‘Property in Spain' will give them millions of results. Instead experience shows that targeting "Spanish villas Tenerife near beach" would produce a more accurate result for the buyer, and will cost you significantly less than a broad term. Also these buyers are unlikely to be Sunday surfers but real buyers.

So in conclusion, don't waste your money targeting broad search keywords like ‘Property in Spain', instead replace these with precise keywords like ‘Spanish property Tenerife near beach' and you too can sell a property for 15 pence.

Author Nicholas Marr

CEO Marr International Ltd

Global property marketing

 

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